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 Republic
of Ireland, August 2016 – Canon debuts the eagerly-anticipated EOS 5D Mark IV, the newest addition to the legendary EOS
5D family, designed for photographers on a quest to capture the perfect shot.
 Renowned for enabling people to tell the stories that
need to be told, the EOS 5D series has captured many of the world’s most
significant moments in history. As successor to the EOS 5D Mark III, the camera
has been designed using first-hand feedback from the photographic community to
create the most versatile EOS model yet. Featuring a 30.4 megapixel CMOS sensor
with wide exposure latitude, 7 frames per second (fps) high speed shooting,
internal 4K movie recording and built-in Wi-Fi and GPS, the camera fuses speed
and resolution with excellent low light capability and movie functionality. The
EOS 5D Mark IV is also the first EOS camera to premiere the innovative Dual
Pixel RAW file format, allowing photographers to fine-tune images in
post-production by adjusting or correcting the point of sharpness, shifting the
foreground bokeh or reducing image ghosting.
To work hand-in-hand with the camera, Canon today also
introduces two new high performance L-series lenses; the EF 24-105mm f/4L IS II USM
and EF 16-35mm
f/2.8L III USM.
 The devil’s in the detail - The EOS 5D Mark IV features Canon’s brand new full frame 30.4 megapixel
CMOS sensor, delivering images that are packed with detail, even in the
brightest highlights and darkest shadows. With an ISO range of 100 to 32000,
expandable from 50 up to 102400, images can be captured in an array of lighting
environments. The enhanced noise processing algorithm further improves low
light shooting, ideal for photojournalists who need to capture breaking stories
no matter what lighting conditions they face.
Tracking faces and colour of fast moving subjects is
easy with the EOS 5D Mark IV’s 61-point wide area reticular AF system. The
61-points / 41 cross-type AF points cover an expanded sensor area and provide
the ability to focus even under moonlight at EV -3 in viewfinder shooting mode,
or EV -4 in Live View mode. The EOS 5D Mark IV enables you to use extenders
with all telephoto lenses for f/8 AF with all 61 points, including 21 cross
type for even greater precision. The high resolution 3.2-inch LCD with full
touch panel operation across all menus is combined with a new AF ‘Area
Selection’ button providing quick AF point selection. Additionally, the camera
features an advanced 150K RGB+IR metering sensor with a dedicated DIGIC 6
processor for accurate exposures and precise subject detection and
tracking.
A need for speed - Designed to respond in an instant and never miss a shot, the EOS 5D Mark
IV’s high-speed readout technologies and DIGIC 6+ processor mean you can shoot
at 7 fps at full resolution, with full AF / AE tracking. Capturing up to 21 RAW
images or unlimited JPEGs in a single burst, you’ll always be ready for the
next frame. For when discretion is needed - such as capturing breaking news or
animals in their natural habitat - the camera features ‘Silent Single’ and
‘Silent Continuous’ modes, offering shooting with minimal noise.
 Take the jump to 4K movie-making - With the EOS 5D
Mark IV, 4K movie-making is open to anyone who wants to use the power of video
to tell the bigger picture. A truly versatile camera, it features DCI 4K (4096
x 2160) at 30/25/24 fps shooting and provides the ability to extract 8.8MP JPEG
images from 4K videos, making it a great companion for those wanting to easily
switch from video to stills. Delivering quality footage has never been more
important with streaming services increasingly demanding content be shot using
the latest technology in the field. The EOS 5D Mark IV brings this advancement
in the form of a video DSLR with internal 4K, 120p HD, Dual Pixel CMOS AF, time
lapse movie and new HDR movie mode.
Enhanced operability and
connectivity - Packed with a
range of new and refined features requested by Canon’s professional community,
the EOS 5D Mark IV provides unrivalled flexibility in connectivity. Built-in
Wi-Fi enables remote operation and secure file transfer (FTPS/FTP) via smart
devices using the Canon Camera Connect app, and NFC provides instant connections
between compatible devices. GPS geotags each image in the EXIF data with
automatic time updates helping to manage images and, for the first time, IPTC
metadata, such as details of a shoot, is automatically embedded. Enhanced water and dust resistance makes the camera
ideal for travel photographers or photojournalists working in challenging
terrain.
Opening up new viewpoints with
unrivalled image quality - Canon is renowned for
having the largest lens system in the world and today, adds the EF 24-105mm f/4L IS II USM and the EF 16-35mm f/2.8L III USM to its incredible
lineup. A truly flexible and durable everyday lens, the EF 24-105mm f/4L IS II USM is a perfect
tool for any photographer wanting to achieve high edge-to-edge sharpness over
the entire zoom range. The 24-105mm focal length and f/4 aperture is ideal for
a variety of scenes, subjects and lighting conditions, while improved 4-stop IS
and a new video design EDM provides quiet aperture adjustment during movie
capture. For exceptionally high quality images that need to impress, Canon is
proud to unveil the EF 16-35mm f/2.8L III USM. Working in perfect harmony with high resolution sensors such as the
one seen in the EOS 5D Mark IV, the high-performance lens provides exceptional image quality for
professional and serious enthusiasts. The versatile focal length (16-35mm) will
appeal to wedding photographers and photojournalists who need to work up close,
whilst the fast, constant, f/2.8 maximum aperture makes it an obvious choice
for those shooting in low light.
Expanding functionality of the EOS
1DX Mark II -
Based on customer feedback, Canon today announces a
new firmware update for the EOS-1D X Mark II. Adding IPTC support and LCD colour tone as featured in the EOS 5D Mark IV, the update
also improves the network and GPS functionality. The firmware will be available
in September, for more details visit http://www.canon.ie/support/.
EOS 5D Mark IV Key Features:-
-30.4 megapixel CMOS sensor with high exposure
latitude
-Engineered to perform with the innovative Dual Pixel
CMOS AF and Dual Pixel RAW
-Step up to cinematic 4K with DCI 4K up to 30p
-Stay connected with Built-in Wi-Fi, NFC and GPS
 EF 24-105mm f/4L IS II USM Key
Features:-
-Versatile 24-105mm zoom range
-Constant f/4 max aperture
-L-series weather-proof construction
-4-stop Image Stabilizer
-Advanced optical construction
 EF 16-35mm f/2.8L III USM Key
Features:-
-Versatile collection of wide-angle focal lengths
-Premium image quality
-Fast constant f/2.8 aperture
-Durable L-series construction
-Advanced autofocus
Pricing and Availability:-
-The EOS 5D Mark IV is available from September 2016
with an RRP of €4899.99
-The EF 24-105mm f/4 L II USM is available from
Q4 2016 with an RRP of €1,449.99
-The EF 16-35mm f2.8L III USM is available from
October 2016 with an RRP of €2,999.99
-The Wi-Fi Adapter W-E1 is available from October 2016
with an RRP of €49.99
W - http://www.canon.ie
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This
year has been especially exciting for us with the addition of many new products
to our X-Series Range. 
the Fujifilm Cameras 
Through investment in modern equipment in a lab that is run with precision and
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products that help photographers stay ahead of the game. 
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